Redesign

Create / Redefine the personality of the magazine based upon –

• Serious-but-Informal reader research/reader forums
• Knowing your reader the way you know your closest friend
• Identifying the reader’s need
• Detailed competitive study
• Industry movement tracing
• Critical SWOT analysis

Create style sheet for design

• Guide lines for the covers (Design)
• Grid & Page layout styles
• Type face family
• Styles for basic typography
• Color schemes
• Styles for enhancements, boxes, frames, tables, shadows, illustrations, graphics etc.
• Unique presentation of pillar sections/columns